In the press archives and personal letters that the De Luze family passed on to the Boinauds, the description most often applied to Monsieur Alfred is that of a tireless entrepreneur. After several ups and downs, this bold businessman eventually achieved his goal: over the course of a third of a century, he established a well-known independent brand. This remains the case today, with the Maison BOINAUD,
the owner and producer of De Luze Cognacs.